Major expansion in Russia: Elian joins Magnit Cosmetic
Viimane saavutus ・ 11. dets 2020Despite being a new player, Russian authentic brand ELIAN rapidly takes over the local market. In December 2020 ELIAN enters the biggest cosmetic retailer “Magnit Cosmetic” by TANDER group, starting from 180 shops all over the country. Next year’s expansion is estimated as 300 extra shops each quarter. ELIAN presented whole range of products of more than 120 SKU’s in new shops, planning 30% rotation of assortment next year.
